Amazon has entered the photobooks game, with it’s amazon prints (https://www.amazon.com/b?node=14866317011). Amazon is now involved in the printing of personalized photobooks and photos, so has entered the web2print market.
The timming could have not been better (just before Christmas) with a very attractive pricing (photobooks starting at $19.99 with free delivery for prime customers). The price is 40% lower then other competitors (Shutterfly,etc). Currently only for USA, it’s only a matter of time till this will come to EU also and competing with EU manufacturers (CeWe Color)